A redesign is what a site costs when nobody looked after it. Most of the mistakes below are that one mistake, met at a different stage.
Replacing what needed fixing
The usual reason for a redesign is that the site looks tired, and looking tired is rarely a design problem. On a site in build this year, a read-only audit found 205 accessibility issues, and a fix pass took them to 34. One missing landmark was 169 of the 205. That site needed a reset, not a redesign. The whole account is in The audit is the scope.
Ask for the audit before anyone quotes a redesign. A reset here starts at $6,500, a new site at $9,500.
Approving pictures
A design approved as a picture has not been approved. A picture has no phone width, no slow connection and no second page. We build on a staging link you can watch, and that link is the thing you sign off.
Losing the old addresses
Search engines and answer engines know your pages by their addresses. Change the addresses without pointing the old ones at the new, and what the site had earned is gone on launch day. This piece replaces one at an older address, and that address now lands here.
Nobody owns it
A site with no owner is a redesign waiting for a date. It is one of three reasons we turn work down: no one on your side who will own the site after launch.
Calling launch the end
Sites decay quietly. New work doesn’t get posted, a form stops sending, and the site drifts from the business one small thing at a time. The fix is dull: someone adds to it every month. What that costs is in What a Webflow site costs.
If you are about to pay for a redesign, pay for the audit first. A short list means the redesign was never the job.