Draft, Sept 17. WD / Pricing. This bar and the notes at the bottom are not part of the design.
Pricing Dolla Dolla Bills Y’all
Every price is public, so the fit is settled before the call, not on it. Every figure is a starting point, and we shape the scope with you. After launch there is a retainer to move onto, with the first month free, and it is yours to take or leave.
Fixed scope, ten working days, and you see what we would fix before you see a price. Both can move onto Maintain after, with the first month free.
from $6,500
ResetSite Reset
For a Webflow site that has drifted.
from$6,500
You see the fix list before the price
The audit is the scope: accessibility, performance, responsive, links and SEO, ranked by severity
Every fix tested on a staging link before it goes live
Your colors and type rebuilt as Brand Rules inside the site
A Styleguide page and one recorded Walkthrough
Ten working days
Fixed scope
Then, after the reset
Maintain $3,000 /mo
The first month, $3,000, is free. Hosting looked after and updates made, four fix hours a month, a quarterly review.
Three-month minimum
After the free month, then month to month
ResetBrand Reset
For a brand that looks different everywhere it shows up.
from$8,500
An audit of every live surface
Fixed rules for logo and type
Color ramps with measured contrast
A Formats page across the formats you use
A Live Guidelines page, the Brand Rules built into your Webflow site, one recorded Walkthrough
Ten working days
Fixed scope
Then, after the reset
Maintain $3,000 /mo
The first month, $3,000, is free. Hosting looked after and updates made, four fix hours a month, a quarterly review.
Three-month minimum
After the free month, then month to month
02 of 02
The project
A new site at four scopes, each with the retainer it can move onto after launch, and the Brand System on its own. What a card lists is included, not upsold.
from $9,500
ProjectSite Sprint
A small new site in a fixed shape, in ten working days.
from$9,500
Four page types: home, work index, project page, about and contact
One collection for the work, so your team posts new projects
Your logo, type and colors set as Brand Rules inside the site
Built on a staging link you can watch, tested before it goes live
Up to twelve projects loaded, and one recorded Walkthrough
Ten working days
From content received, one review round
Then, after launch
Maintain $3,000 /mo
The first month, $3,000, is free. Hosting looked after and updates made, four fix hours a month, a quarterly review.
Three-month minimum
After the free month, then month to month
ProjectFoundation
The site, designed and built, on a brand that already holds.
from$15,000
Built on a staging link you can watch, tested before it goes live
A motion pass and an accessibility pass
Locked Components, so the site cannot break
Structured data, hosting, consent and analytics set right
One recorded Walkthrough
Astro, the site we run for you, priced on the call
Three to four weeks
Two review rounds a phase
Then, after launch
Maintain $3,000 /mo
The first month, $3,000, is free. Hosting looked after and updates made, four fix hours a month, a quarterly review.
Three-month minimum
After the free month, then month to month
ProjectBrand System
Your brand with the decisions already made, on its own or beside a build.
from$20,000
Brand strategy and positioning
A logo system: primary, variations and marks
A type system, and a color system with contrast checked
Voice and messaging guidelines
Guidelines in Figma and as a Live Guidelines page, with application examples
Three to five weeks
Two review rounds a phase
ProjectStudio
Brand and site together, with custom motion.
from$45,000
Everything in Foundation
Your Brand Rules inside the site
Locked Components your team can use but cannot break
A Styleguide page your team adds to
Astro, the site we run for you, priced on the call
Six to ten weeks
Two review rounds a phase
Then, after launch
Iterate $6,000 /mo
The first month, $6,000, is free. Two to three new pages a month, component work, a monthly call, same-day turnaround in business hours.
Six-month minimum
After the free month, then month to month
ProjectFlagship
Studio with a project manager on every week.
from$95,000
Everything in Studio
A Studio Agent on your own account
A Publishing Agreement on what your team publishes without a review
Astro, the site we run for you, priced on the call
Twelve weeks minimum
Two review rounds a phase
Then, after launch
Grow $11,000 /mo
The first month, $11,000, is free. A quarterly build and the roadmap, a call every two weeks, a project manager.
Twelve-month minimum
After the free month, then month to month
Fit and terms
The fine print. All of it, in the open.
So the fit is clear before the call, not on it.
Start with a reset. A Site Reset fixes the site you have and a Brand Reset settles the brand you have. Neither gives you something new. Both stop the drift, put the Brand Rules into the site, and can move onto Maintain so someone keeps it running.
Yes: founder-led businesses, production companies and music brands. Your site turns on three questions: how much video, how the work index is organized, and who posts after launch.
Yes, under your name or ours. Oxbow was built that way, with The Lodge.
Three things make it a no: nobody on your side who will own the site after launch, no budget set, or a reset on a site that is not on Webflow, with no move planned.
Half to start and half before launch. Flagship pays in four parts. The contract is signed before any money moves.
Two per phase, and one on a Site Sprint. After that it is $300 an hour, quoted and approved in writing before the work starts.
There is a retainer for every project, and it is yours to take or leave. The first month is free. Maintain follows Site Sprint, Foundation and both resets, Iterate follows Studio, and Grow follows Flagship.
Three months on Maintain, six on Iterate, twelve on Grow. The minimum starts after the free month, then it is month to month with thirty days’ notice.
A Site Reset is not new pages, new design, new copy or a move from another platform. That is Foundation. A Brand Reset is not a new logo, type, photography, strategy, naming or copy. That is Brand System.
A reset is a Webflow job: the fixes and the Brand Rules go straight into the site. Off Webflow, the proposal names the next step.
Yes, on Iterate and Grow. A Studio Agent runs on your own account and already knows the Brand Rules. It drafts the change and your team publishes it. The Publishing Agreement says what your team publishes on its own, like a new project or a fixed typo, and what comes to us first, like a new page.
We will point you to someone better suited. It costs nothing to ask.
You do. The Webflow plan is billed to your own account, so the site is yours whatever happens with us. Maintain keeps it set up, updated and running.
