Case study

Group Project

Group Project is a production company led by its founder and executive producer, Joey Zadwarny, with a roster of directors whose films are the whole pitch. A production company is hired for its directors, so the site had to put the film first and let every piece of work answer who made it. We designed and built it in one sprint: the film plays first, each director’s reel is a hover away, and every project credits who directed it.

ServicesWeb Design, Webflow Development, CMS Architecture
IndustryCreative production
Websitebygroupproject.com 
Year2026

The Group Project homepage open on a laptop, set on a hard case at the tailgate of a production van, a race paddock behind it in late sun.

A tilted wall of the Group Project site’s pages on orange: film pages on black, directors’ pages in black and blue, the About page with its wave.

The opening line of the Group Project About page, We are a full service production company built from the ground up, in cream serif on black over the blue scalloped wave.

Credits

Stonehut

Web design and Webflow build

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Institute for Portfolio Alternatives

The Institute for Portfolio Alternatives is the trade body for alternative investments. Its site is mostly paper: comment letters, event agendas and member pages, read on whatever people happen to open them on. The identity is The Lodge’s, and we work on the site with them, keeping its events, its advocacy library and its membership current month by month.

ServicesWebflow Development, Ongoing Support
IndustryFinancial association
Websiteipa.com 
Year2025

The IPA homepage open on a laptop at a front table in a conference ballroom, the audience seen from behind facing a stage washed in violet light.